70 Excellent Logo Design Tutorials and Resources
March 25th, 2009 by Jacob Gube| 43 Comments | Stumble It! Delicious
An effective logo sets the tone and public perception of your brand, and therefore careful thought and creativity must be put into constructing it.
In this article, you’ll find a large collection of tutorials and resources on the topic of designing logos by some of the most well-respected logo designers in the industry.
For many companies a Facebook fan page is an integral part of their social media campaign. But, what elements help fan pages build up large followings and what can brands do to emulate the success of others? I’ve put together a list of specific elements that I believe have helped create fan pages with large, engaged, followings.
1. Networking with other platforms
Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. One brand that does that well is Victoria’s Secret with their PINK line.
As you can see, on their PINK landing page they have a link to their Facebook fan page and their MySpace profile. Victoria’s Secret leverages the traffic their home page gets and pushes them to their Facebook fan page.
Many companies lack this level of dedication, expecting their consumers on Facebook to find them automatically. However, that’s not usually the case.
When is the last time you went looking for a brand’s Facebook fan page? More often than not, a consumer will stumble upon the page, either through a friend or from a hub, similar to Victoria’s Secret’s PINK page.
Understandably, the fact that the demographic targeted by Victoria’s Secret PINK, aligns exactly with the demographic that is most active on Facebook, has helped grow the group as well.
Key Takeaway: Connecting multiple social platforms and a hub from the brand website, can help funnel consumers throughout the network.
2. Creating a resource
Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand.
Dell has done a great job with their social media resource for small businesses. Understanding that small business owners buy computers, by offering them this resource, small business owners interested in social media keep Dell top of mind.
Although, Dell can’t explicitly gauge the success of this program in ROI, it is a branding exercise. Also, since they offer deals and updates on new products on the page – the page does have a chance to convert small business owners into Dell consumers.
Key Takeaway: Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.
3. Creating contests that include participation
For brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.
Sears offered fans a $10 coupon to use in stores, giving consumers a reason to join. Clicking on the coupon takes you to a page where Sears collects your information and sends you information about the coupon, deals, and offers. There’s no way to make sure the coupon is given to only Facebook fans, however like Sears, brands can require an email before receiving the coupon.
Key Takeaway: Offering something to consumers to join can help build a large community. Some examples of things to offer: Coupons, free shipping, weekly deals.
4. Empowering pre-existing pages
One of my favorite stories about social media involves the Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook.
Coca Cola, instead of taking over the page and making it their own, rewarded the fans by bringing them to Atlanta and giving them a tour of the Coke facility. The fan page remains theirs, but now they have the blessing and help of Coca Cola.
By empowering the fans to keep their fan page, Coke ensures a passionate page owner.
The Coca Cola marketing team was also smart enough to realize that letting others know what happened here would work in their favor. The fan page creators were told to make a video of the history behind the fan page, and how Coke had reached out to them and rewarded them for this.
The video shows future ‘brand enthusiasts’ that creating successful groups around Coca Cola can result in rewards and recognition.
Key Takeaway: Taking over unsanctioned Facebook fan pages isn’t always the best idea. Instead, rewarding dedication can inspire others to do the same.
5. Targeting the proper demographic
Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook.
Understanding the demographic present can help you decide if Facebook is worth it for your business.
From Quantcast estimates, we can tell that Facebook skews towards female youths. Interestingly, 53% of users have kids and a majority make over $60k a year salary. Obviously, over 50% are college kids. The demographics that make up Facebook are changing quickly, as more moms have begun to join and the college market has become saturated.
Armed with this knowledge, Seventeen Magazine jumped on to the Facebook fan page bandwagon. Their brand targets the demographic most prominent on Facebook, meaning a fairly quick and organic growth.
For companies whose brand does not target the optimal demographic, finding a specific line that does, works.
Consider the brand mentioned earlier in this article, Victoria’s Secret. Instead of putting the entire brand on Facebook, they targeted the PINK line, a line for college students.
Key Takeaway: Some brands cannot expect huge followings on Facebook. Brands or product lines targeting the demographic most prominent on Facebook tend to see the quickest growth.
I purposely did not talk about using advertising to increase the size of a fan page, because although it can be useful to jump start a fan page, organic growth can help build a more engaged group.
Creating a Facebook fan page is simple, but getting it to work well takes time, dedication, and some planning. Don’t expect to create a page and then have a huge following instantaneously. Build good content, make it easy to share, and let people know about it, and over-time the community will grow.
Do you have a successful fan page? What did you do to get the word out? What elements did you add to make it easier to pass along? How do you engage your consumers?
More Facebook resources from Mashable:
Reviews: Facebook, MySpace, Twitter
Nous vous avions déjà parlé du système développé par MyMajorCompany qui propose aux internautes de devenir co-producteur d’artistes musicaux (ici). Et bien avec Motion Sponsor, les internautes peuvent également co-produire des films ! Ils sont forts ces Internautes quand même…
Sortez le cigare, les lunettes noires, le costard, la chemise ouverte et arborez un sourire en coin car désormais vous êtes le prochain producteur du film qui va faire un carton au box office ! Bon inutile de prendre le prochain vol pour Cannes et vous précipiter pour la montée des marches, il va falloir attendre quand même un peu que les enchères de votre poulain grimpe.
Avec Motion Sponsor devenez producteur de film !
Ce tout nouveau site français propose donc aux internautes de boucler les financements d’une production cinématographique en cours. Soit une enveloppe de 150K€ à 300K€ pour des films dont le budget global moyen approche les 3 millions d’euros. Lorsque vous misez sur un film (par tranche de 25 euros), vous lui offrez donc une chance de sortir un jour en salle et donc de percer. Avec ce financement, vous auvez droit à de nombreux avantages : comme la participation au tournage, une invitation à la première projection, et évidement une part des recettes (s’il y en a !). Le site compte déjà 100 inscrits et le film à produire mis en avant en ce moment est celui de Yannick Dahan et Benjamin Rocher intitulé ‘La Horde’. Voici quelques mots des réalisateurs :
Et on peut encore aller plus loin !
Rafik Benhammou : Oui tout à fait. Sur Motion Sponsor, l’internaute va pouvoir exprimer son soutien pour un film de différentes manières : soit en achetant des parts du film de son choix et en lui permettant ainsi de partir en production, soit en s’impliquant activement dans la promotion. Des outils online de Word of Mouth ( « bouche à oreille ») seront prochainement mis à leur disposition pour créer ce fameux « buzz » si essentiel à la sortie des films (widget, bannières….). L’idée essentielle est de réussir à fédérer une communauté derrière le film et de permettre à cette dernière de le défendre avec tous les outils du web communautaire.
En lançant Motion Sponsor, allez-vous proposer aux internautes de participer également à l’écriture de scénario ?
Rafik Benhammou : Motion Sponsor se définit avant tout comme une plateforme de financement alternatif et de promotion du cinéma. A travers elle, il nous sera possible de présenter les talents de demain.
Notre vocation n’est donc pas pour le moment d’impliquer les internautes dans le développement de projet (écriture du scénario). Même si l’idée peut paraître séduisante à première vue « avoir une écriture enrichie par les apports des internautes », le développement reste un processus complexe où très vite un nombre important d’intervenants pourrait constituer un véritable frein à l’avancée du projet.
Toutefois, des espaces de discussions seront disponibles et permettront ‘au porteur du projet ’ de réagir aux réactions et remarques des fans. Ces derniers pourront également intervenir pendant le processus de production et exprimer leurs voix sur différents choix artistiques (choix d’une affiche, d’une bande annonce, d’un thème musical…)
Written by Imran Ali.
Stretching all the way back to April of last year, coworking – the growing movement of independent café-like collaboration spaces for freelance professionals – has been a popular topic here on WebWorkerDaily, covered from many perspectives by our writing team and also attracting some thought-provoking commentary from our readers.
At its heart, the concept of coworking is very attractive to many web workers. You get to work in a creative environment with other professionals, freed from unhappy workplaces, with the option to be as flexible as you choose.
For those unfamiliar with the subject, we thought we’d take you on a brief tour of some highlights from our coworking archives.
Aliza’s introduction to the world of coworking.
A roundup of interesting developments in coworking, from large companies such as Timbuk2 giving up space for external coworkers, to the roving Jelly monthly ‘workathons’ for coworkers without a permanent physical location to share.
A handy ‘recipe book’ of wiki-based guides to managing, establishing, marketing and operating coworking communities and spaces, Joseph Holstein’s ‘Patterns for Coworking’ is an invaluable distillation of the collective knowledge of the global coworking community.
An exploration of the downsides to telecommuting and coworking, focusing on the experiences of a coworking community founder.
An interesting discussion on the potential of providing childcare facilities to coworkers – with the coworkers themselves dedicated a portion of their time to caring for the children of other community members.
This post speculates on the potential to revitalize decaying and vacant urban centers with new creative areas, by replacing discount stores, vacant properties and unused public libraries with coworking facilities..
A look at the underlying value structure of coworking communities, how they’re evolving in different countries, and the issues existing coworking communities face as they outgrow the space available.
I’ve chosen to focus on posts that are specifically about the mechanics of coworking. If you’re really interested, do delve into our full archive of coworking posts where we have also explored more philosophical issues, such as the design of cities and the impact of telecommuting on society.
On a lighter note, please do bear in mind the immortal words of The Bugle…
Do you work from home but miss the office atmosphere? Then simply hire a group of people you don’t really like and would never otherwise spend time with, to mill around your living room for nine hours a day.
Share your coworking experiences in the comments.