hypebot: Eventful Passes 10 Million Users, 75,000 Performers


Eventful Passes 10 Million Users, 75,000 Performers

Eventful.03 Do you use Eventful?  If not, now may be the time to start. The online event calendar and promotion tool has now surpassed ten million registered users ind 75,000 performers use Eventful’s “Demand it!” service to help determine where to perform based upon consumer demand. 

Eventful’s “Demand it!” service empowers fans to influence where their favorite performers appear. Aritsts and agents use the social media service and resulting data to make decisions regarding where to route tours based upon where fans ‘Demand’ them and  then to promote via geographically targeted emails. Demand it! is users include KISS, Madonna, Keith Urban, Paramore and Rascal Flatts.

Eventful offers multiple channels for discovering events including online, by email through individually tailored event guides, and through mobile applications for the iPhone and other platforms. Eventful’s “Artist Tracker” enables users to easily import performers from services such as iTunes and Last.fm and receive  notifications when their favorites are coming to town. Eventful also broadly distributes event content via widgets and applications. In addition to its own user community, more than 2,000 partners license Eventful’s API platform and content to power event calendars within their own websites and mobile apps.

“Eventful has become an indispensable tool for our artists to promote their events, engage with their fans and create marketing initiative around live performances,” said Syd Schwartz, SVP of Digital Strategy at EMI Records. “Eventful’s Demand it! service is a crucial part of our digital marketing strategy for both leading and emerging artists.”

“We’re really enthusiastic about our relationship with Eventful, a quickly expanding, dynamic web service which enables fans to better discover, share and demand all sorts of various local events,” said Eric Korman, President of Ticketmaster. “The company has a fantastic, entrepreneurial management team.”

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