The Brand Gap | Nubbytwiglet.com


The Brand Gap


My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an expert to digest it. Here are some of my favorite out-takes from the 170 pages:





















great smart and classy

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