How to Create a Global Phenomenon for Less Than $10,000 66 Comments
Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include:
– How to sell “around the product” for more coverage.
– The three necessary types of media exposure.
– Real-world tipping points from the launch of The 4-Hour Workweek
– How to increase website conversion 80%.
It pulls from real case studies, including my own experience and tech start-ups I advise…
To advance slides on the presentation, just hover the mouse over the right-hand side of the displayed slide and click when a hand appears.
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Posted on December 13th, 2009