Neuromarketing : les bases d’une discipline nouvelle


Neuromarketing : les bases d’une discipline nouvelle: “Neuromarketing : les bases d’une discipline nouvelle
Le neuromarketing permet d’observer scientifiquement, au niveau du cerveau, ce qui pousse le consommateur à l’achat. Sur quels outils s’appuie cette jeune discipline ? Les réponses d’un spécialiste.”

(Via .)

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http://www.brainexplorer.org


Brain Explorer – Neurological Control – Neurotransmitters

Small molecule neurotransmitters

Type

Neurotransmitter

Postsynaptic effect

Acetylcholine

Excitatory

Amino acids

Gamma aminobutyric acidGABA

Inhibitory

Glycine

Inhibitory

Glutamate

Excitatory

Aspartate

Excitatory

Biogenic amines

Dopamine

Excitatory

Noradrenaline

Excitatory

Serotonin

Excitatory

Histamine

Excitatory

Alternative Ways to Understanding Sociological Ideas…


Alternative Ways to Understanding Sociological Ideas…

After applying some simple algebra to some trite phrases and cliches a new understanding can be reached of the secret to wealth and success.

* Here it goes. Knowledge is Power
* Time is Money and as every engineer knows,
* Power is Work over Time.

* So, substituting algebraic equations for these time worn bits of wisdom, we get: K = P (1)
* T = M (2)
* P = W/T (3)

* Now, do a few simple substitutions: Put W/T in for P in equation (1), which yields:
* K = W/T (4)

* Put M in for T into equation (4), which yields: K = W/M (5).

* Now we’ve got something. Expanding back into English, we get: Knowledge equals Work over Money.

* What this MEANS is that: 1. The More You Know, the More Work You Do, and
* 2. The More You Know, the Less Money You Make.

* Solving for Money, we get: M = W/K (6)
* Money equals Work Over Knowledge.

From equation (6) we see that Money approaches infinity as Knowledge approaches 0, regardless of the Work done.

* What THIS MEANS is: The More you Make, the Less you Know.

* Solving for Work, we get W = M K (7)
* Work equals Money times Knowledge

From equation (7) we see that Work approaches 0 as Knowledge approaches 0.

* What THIS MEANS is: The stupid rich do little or no work.