Neuromarketing : les bases d’une discipline nouvelle: “Neuromarketing : les bases d’une discipline nouvelle
Le neuromarketing permet d’observer scientifiquement, au niveau du cerveau, ce qui pousse le consommateur à l’achat. Sur quels outils s’appuie cette jeune discipline ? Les réponses d’un spécialiste.”
Tag Archives: Science
http://www.brainexplorer.org
Brain Explorer – Neurological Control – Neurotransmitters
Small molecule neurotransmitters 

Type 
Neurotransmitter 
Postsynaptic effect 
Acetylcholine 
Excitatory 

Amino acids 
Gamma aminobutyric acidGABA 
Inhibitory 
Glycine 
Inhibitory 

Glutamate 
Excitatory 

Aspartate 
Excitatory 

Biogenic amines 
Dopamine 
Excitatory 
Noradrenaline 
Excitatory 

Serotonin 
Excitatory 

Histamine 
Excitatory 
Alternative Ways to Understanding Sociological Ideas…
Alternative Ways to Understanding Sociological Ideas…
After applying some simple algebra to some trite phrases and cliches a new understanding can be reached of the secret to wealth and success.
* Here it goes. Knowledge is Power
* Time is Money and as every engineer knows,
* Power is Work over Time.* So, substituting algebraic equations for these time worn bits of wisdom, we get: K = P (1)
* T = M (2)
* P = W/T (3)* Now, do a few simple substitutions: Put W/T in for P in equation (1), which yields:
* K = W/T (4)* Put M in for T into equation (4), which yields: K = W/M (5).
* Now we’ve got something. Expanding back into English, we get: Knowledge equals Work over Money.
* What this MEANS is that: 1. The More You Know, the More Work You Do, and
* 2. The More You Know, the Less Money You Make.* Solving for Money, we get: M = W/K (6)
* Money equals Work Over Knowledge.From equation (6) we see that Money approaches infinity as Knowledge approaches 0, regardless of the Work done.
* What THIS MEANS is: The More you Make, the Less you Know.
* Solving for Work, we get W = M K (7)
* Work equals Money times KnowledgeFrom equation (7) we see that Work approaches 0 as Knowledge approaches 0.
* What THIS MEANS is: The stupid rich do little or no work.